Monday, November 20, 2017

Monday, November 13, 2017

Guerrilla Tactics...Results & Lessons

I left you folks last week with my thoughts about guerrilla tactics I planned to use at Dreamforce 2017.

In today's video I speak about how that came to fruition and some lessons I learned, especially about trickle marketing of our services to other product company sales staff.

Monday, November 6, 2017

Guerrilla Tactics? You be the Judge!

Some of you may have heard about Guerrilla Tactics in running a business and, more specifically, in running your marketing and sales operation when you're first starting a new business.

In short, it means you're creative with the way you approach marketing, business development and sales, When everyone else does x, you do y. You experiment and focus on steps that produce results.

I'm not sure if what I'm planning for my next two days in San Francisco qualifies as Guerrilla Tactics, but it's certainly working with a shoe string budget for marketing. I explain in the video below what gamble I'm taking and what I'm doing for the next...ohhhh...36 hours.

Check it out and let me know what you think.